The Secret To Unleashing Genius…

An innovative article…

“I encourage our employees to go down blind alleys and experiment,” says Bezos. “We’ve tried to create tools to reduce the cost of doing experiments so that we can do more of them. If you can increase the number of experiments you try from a hundred to a thousand, you dramatically increase the number of innovations you produce.”

In our work over the last ten years with business leaders, we’ve identified an interesting pattern (to learn more about our work, visitlearn.innovatorsdna.com).

more…

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