Why Panda 4.0 Caused eBay to Lose 80% of Its Organic Rankings

Panda 4.0 is here – and eBay has already taken a serious hit, losing 80 percent of its organic rankings. Worse, “Payday”, which is unrelated to either Panda or Penguin, also took a bit cut out of eBay’s organic rankings. Why did eBay take such a hit, and could your business suffer a similar setback? Here’s what you need to know:

Panda 4.0 and eBay: What Happened?
Google’s most recent Panda update, launched on May 20, has caused many retailers to worry that the algorithm will seriously impact their listings. The update is designed to bring increased quality to search results, penalizing sites with numerous pages that are weak on content. For example, eBay is known to use “doorway pages” that are designed to rank high for a specific retail search term, but are thin on actual content. For example, let’s say that you are searching online to buy a cheap used iPhone. eBay has numerous pages, such as “http://www.ebay.com/bhp/cheap-iphone” stuffed with the word cheap. In fact, if you look at the screenshot below, you can see that the word “cheap” is prominently featured in nearly every sentence and link.

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