January 28, 2018 marks the 60th anniversary of the iconic LEGO® brick

60 years ago, the simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world – the LEGO® brick.

Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play.

“LEGO play is powered by imagination and curiosity, and the LEGO brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit. This helps young minds to stay open, keep exploring and develop skills essential for the 21st century*, such as creativity, collaboration and problem solving,” said Julia Goldin, Chief Marketing Officer, the LEGO Group.
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